ALKAM x The Hunger Project: It Starts With A Scrunchie

Posted by Jade Massaad on

A not-for-profit, but with a difference: if we were to summate The Hunger Project in one phrase, that would be it.

Initially founded in 1977, The Hunger Project (THP) has grown to operate in rural villages across Africa, India, Bangladesh and Latin America, touting one unique goal: to implement sustainable, female-centric strategies that promote communities to gain self-reliance and break generational cycles of poverty. Having recognised the value of investing into the people living in poverty as the solution to the world’s hunger crisis, THP have developed a unique mission that works to teach these communities the skills they need to become enterprising and creative leaders, paving the way for them to end their own hunger.

How does it work? Picture a veritable ripple effect, starting at a single woman who, after joining a savings group, goes on to purchase chickens and sell their eggs, allowing her to become economically efficient. This then allows her to send her children to school, and ensure they have access to healthcare and any necessary vaccinations. She will then go on to encourage her husband to engage in similar income-generating activities, and soon both husband and wife will be working to provide for their families. Seeing this, their neighbours and friends will seek the resources to create the family’s success for themselves, and soon enough the entire community is empowered, as they bridge the food gap and improve communal health and wellbeing. 

The Hunger Project reaches 16.5 million people and its work aligns with the UN's 17 Global Goals which set out a vision to end world hunger by 2030.

Naturally, we want to do everything in our power to help them reach this goal, which is why our partnership with The Hunger Project is one that we are especially proud of. Cue, our ALKAM scrunchies, whereby 100% of the profits are donated to The Hunger Project. What’s better is that these scrunchies are made from our very own fabric offcuts, avoiding landfill. You can shop the scrunchies here.

To date, our scrunchies have raised enough money to fund functional literacy learning for 13 women living in rural, remote countries, may who have limited access to education, if available at all. These donations have given them access to the education and resources they need to transform into leaders for the sustainable end of hunger. Your contributions have made a world of a difference, and we look forward to continuing our mission to empower and change these womens' lives; one scrunchie at a time.


Find out more about The Hunger Project here.

partner scrunchie sustainability thehungerproject

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